Shin Ramyun – The King of Korean ramen that can make tough guys cry!

 

If I were asked to choose one instant ramen product that can represent Korean instant ramen, or “ramyun” (Korean was of saying ramen), then I must choose Shin Ramyun. I believe most Koreans will agree with this choice!

Released by Nongshim on October, 1986, Shin Ramyun has received huge love by Korean consumers ever since. Even today, it prides on selling 300 million unit per day on average, which means it is covering around 25% of Korea’s whole instant ramen market. This testifies to the fact that Shin Ramyun is recognized as an unprecedented, big-hit instant ramen product in Korea.

Moreover, its popularity extends beyond Korean market, stretching across more than a hundred countries including China, Taiwan, Japan, and America. Despite being sold internationally at a price that is 2~4 times more expensive than in Korea, Shin Ramyun has successfully proved its appeal to consumers from worldwide.

Shin Ramyun was inspired by one of Korean traditional home meals, peppery-hot beef soup. The character “shin(辛)” in Shin Ramyun means “spicy,” which is why we say it can even make tough guys cry! Shin Ramyun reproduces the deep, spicy broth by combining various natural spice and condensed beef extract. It goes well with a drop of egg and small amount of sliced scallion, shiitake mushroom, and beef. Finally, It you are fine with eating kimchi, then you will experience that Shin Ramyun and kimchi are meant to be together!



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