The product name Anseong-Tangmyeon was creatively inspired by the Korean idiomatic expression “Anseong-Mochum,” which is used when describing something that “perfectly suits your taste.” Historically, the city of An-Seong (์์ฑ/ๅฎๅ) in Korea had been renowned for having many masterful craftsmen who made exquisitely customized brassware in the past; there is even a local museum for it! In the contemporary Western sense, it would be like ordering customized clothes from the great designers of Milano, Italy. Therefore, the name Anseong-Tangmyeon shows the manufacturer’s confidence that it can suit the taste of almost all Korean buyers as if it was specially customized for each individual. With more and more people from around the globe getting to know and enjoying Korean food products, I positively expect Anseong-Tangmyeon can become able to bring joy to not only Koreans but also many more foodies worldwide! It is recommended to boil with few small slices of shiitake ...
If I were asked to choose one instant ramen product that can represent Korean instant ramen, or “ramyun” (Korean was of saying ramen), then I must choose Shin Ramyun. I believe most Koreans will agree with this choice! Released by Nongshim on October, 1986, Shin Ramyun has received huge love by Korean consumers ever since. Even today, it prides on selling 300 million unit per day on average, which means it is covering around 25% of Korea’s whole instant ramen market. This testifies to the fact that Shin Ramyun is recognized as an unprecedented, big-hit instant ramen product in Korea. Moreover, its popularity extends beyond Korean market, stretching across more than a hundred countries including China, Taiwan, Japan, and America. Despite being sold internationally at a price that is 2~4 times more expensive than in Korea, Shin Ramyun has successfully proved its appeal to consumers from worldwide. Shin Ramyun was inspired by one of Korean traditional home meals, peppery-hot beef so...
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