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Shin Ramyun – The King of Korean ramen that can make tough guys cry!

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  If I were asked to choose one instant ramen product that can represent Korean instant ramen, or “ramyun” (Korean was of saying ramen), then I must choose Shin Ramyun. I believe most Koreans will agree with this choice! Released by Nongshim on October, 1986, Shin Ramyun has received huge love by Korean consumers ever since. Even today, it prides on selling 300 million unit per day on average, which means it is covering around 25% of Korea’s whole instant ramen market. This testifies to the fact that Shin Ramyun is recognized as an unprecedented, big-hit instant ramen product in Korea. Moreover, its popularity extends beyond Korean market, stretching across more than a hundred countries including China, Taiwan, Japan, and America. Despite being sold internationally at a price that is 2~4 times more expensive than in Korea, Shin Ramyun has successfully proved its appeal to consumers from worldwide. Shin Ramyun was inspired by one of Korean traditional home meals, peppery-hot beef so...
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A Parent of Ram-Don (II) – Neoguri

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  In Parasite, the Academy and Oscar Award-winning film created by South Korean movie director Bong Joon-ho, a signature noodle dish called Chapaguri was introduced and became popular not only among Koreans but also among viewers from many different countries. Chapaguri now has an English name – Ram-Don – a dish that is even being served as a part of menu in some Korean restaurants in America. Ram-Don can actually be cooked fairly easily by combining two Korean ramen products: Chapagetti and Neoguri (both from the same manufacturer, Nongshim). This article would like to briefly introduce one of Ram-Don’s parents – Neoguri. First released in the Korean market in 1982, Neoguri is one of the longest-living ramen brand of manufacturer Nongshim. It only took two months after release to score over 20 hundred million won (1.6 million US$) in revenue, and in the following year 1983, it went over 150 hundred million won (12 million US$). Today, Neoguri has grown into a bestselling ramen pro...
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Anseoung-Tangmyeon: the Ramen that will Perfectly Suit Your Taste!

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  The product name Anseong-Tangmyeon was creatively inspired by the Korean idiomatic expression “Anseong-Mochum,” which is used when describing something that “perfectly suits your taste.”  Historically, the city of An-Seong (안성/安城) in Korea had been renowned for having many masterful craftsmen who made exquisitely customized brassware in the past; there is even a local museum for it! In the contemporary Western sense, it would be like ordering customized clothes from the great designers of Milano, Italy.  Therefore, the name Anseong-Tangmyeon shows the manufacturer’s confidence that it can suit the taste of almost all Korean buyers as if it was specially customized for each individual. With more and more people from around the globe getting to know and enjoying Korean food products, I positively expect Anseong-Tangmyeon can become able to bring joy to not only Koreans but also many more foodies worldwide!  It is recommended to boil with few small slices of shiitake ...
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